In this highly competitive world, companies do not want to waste their resources, especially time. So in today’s world companies/sales teams are opting for easy and improved ways(Automation) to generate quality leads instead of doing it manually. Many businesses spend a great deal of time and resources on lead generation. This is completely understandable since, without a consistent influx of new leads, a business simply can’t grow. So marketers go out and invest in proven tactics that drive prospects towards your brand’s sales funnel.
Content marketing is a way to exhibit your ideas. Blogs are an ideal way to communicate the content to your (potential) clients. You should use blogs to write about current topics that are relevant to your industry. Thereby increasing attention to your business. Make sure you know where your clients are looking for information. By writing about your point of view on an issue or presenting a possible solution to certain problems, you can showcase your expertise to your clients, improving your credibility. Always keep in mind that a blog is not a one-way communication, interact with your potential clients. There are a lot of people out there telling how to do so. This is pretty much for free if you do it yourself.
B2B platforms to be listed and to submit quotes for your services/product
It is trending that clients, especially in the B2B industries, are looking for more comparability and transparency in the request process of services. They expect a certain level of trust and credibility from their business partners and hope to find it there. They use platforms in expectation to get better outcomes in the service they request. You should use platforms like ThunderQuote, Hillgate, etc. to list yourself as a provider of certain services to get the chance to give quotes on requests. Thereby you get access to a large platform with filtered requests for you to serve. Platforms like that make it easy for you to get your first clients on board. These platforms charge on success commission so you get a deal very easy and for a low price compared to your normal lead generation budget.
Membership in associations & attendance at certain events of your specific industry
Certain groups or associations tend to stick together and help each other out. Thus, you should be a member in as many industry associations as possible. Find out which industry is suitable for your services/product or even find an association for your kind of business. Join certain events which deal with a topic you can relate to. Use them as a platform to improve your networks and increase your range of marketing and networking. They are the ideal way to get in touch with potential clients. These associations or events often only charge an admin/organization fee, so the cost-effectiveness is very high.
People still get outraged when you tell them to use cold emails. They think they’re too spammy or they don’t get results, Everyone thinks cold emails/outreach are spammy. They are when you are sending them to sell viagra. However, when you have a business and that this is right there because of giving out a service that creates value for your customers. YOU ARE GIVING VALUE. You are in fact improving the life of your clients.
Cold emails and Linkedin automation are currently the main ways to generate leads.People sometimes reply with messages like “Oh, nice spam email.” or they are skeptical about the results (ignoring that multiples Fortune 500 companies use these methods every day)
Instead of sending material to as many potential buyers as possible, narrow down your efforts to target only the best. These may be companies that have the greatest revenue, most influence within an industry or just someone you’re extremely eager to work with.
Then send them educational marketing material on a consistent basis (consistency creates trust). Think about delivering value, instead of just pitching your product or service. This requires you to concentrate on establishing yourself/your company as a helpful resource.
Your marketing should help your potential buyers solve problems and get them closer to the outcome they desire.
Remember, you’ll spend just as much time and money marketing to your ideal buyers as your problematic buyers. So why not go for the best and use your resources wisely? You should always have a clear idea about the conversion rate before narrowing down the leads.