Recommended reference for Marketing and Sales

Marketing and Sales

Here’s few references Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets

Bizible Blog

Chief Marketing Technologist

CMO Insights Podcast

Heinz Marketing Blog

How Brands Grow by Byron Sharp is a great look at what actually works in marketing (spoiler: it’s being the market leader).

First Round Review is a great general business interest blog that has a lot of content on marketing and leadership.

Porter’s classic work on competitive advantage should be read every couple years.

To make some drastic changes to hit growth targets, Leading Change by Kotter is a great book.

To stay in touch with the industry; Digiday, and Campaign are great for that.

Power of Habbit, Charles Duhigg: One of the most powerful book. It contains countless case studies of both business and personal life about becoming better.

Storytelling with Data, Cole N. Knaflic: After reading that book you’ll want to all of your team would read it, too. You can make your reports and presentations much more lucid and efficient by some small touches.

The Meditations, Marcus Aurelius: Actually it is a philosophy book. But after some point in your career you must to be more wisely. Thoughts of Marcus Aurelius who is the most powerful “officer” in the world for his age, are still valid.

Word of Mouth Marketing by Andy Sernovitz

hooked by Nir Eyal

Why We Buy by Paco Underhill

Enchantment by Guy Kawasaki

Here are some that cover strategy that I’ve found useful:

Principles of Marketing

Blue Ocean Strategy

Competitive Strategy

Product Manager’s Desk Reference

Strategy and Tactics of Pricing Principles of Marketing (15th Edition) (9780133084047): Philip T. Kotler, Gary Armstrong: Books

Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant: W. Chan Kim, Renée Mauborgne: 9781625274496: Books

Competitive Strategy: Techniques for Analyzing Industries and Competitors: 9780684841489: Economics Books @ The Product Manager’s Desk Reference 2E (9780071824507): Steven Haines: Books The Strategy and Tactics of Pricing: A Guide to Growing More Profitably (9780136106814): Tom Nagle, John Hogan, Joseph Zale: Books

the result of reading every marketing and strategy book I have been able to get my hands on:

Positioning. The battle for your mind – Ries and Trout

Kotler on Marketing – Philip Kotler

Made to Stick – Dan and Chip Heath

The Discipline of Market Leaders – Treacy and Wiersema

Playing to Win – A.J. Lafley

The complete list with summaries and links here: The Best Marketing & Strategy Books – The Adaptive Marketer

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